Kenneth A Giusto
Voted No. 1 from 2209-2013 by the readers of the Akron Beacon Journal, Novus Clinic was born 20 years prior from board-certified ophthalmologist Todd L. Beyer and optometrist Jerry Sude’s vision for a one-stop eye-care facility. To bring this idea to fruition, they first recruited a neuro-ophthalmologist and a second optometrist to their team and eventually constructed a 3,800-square-foot surgery center in 1998. The state-of-the-art center was built in response to the voices they heard asking for laser vision-correction procedures such as LASIK and cosmetic treatments. Dr. Beyer, also a certified oculofacial plastic surgeon, began performing face-lifts along with noninvasive skin treatments after he found himself fielding queries from more and more patients about dermal fillers, peels, and laser hair removal.
With the expanding list of offered services, the clinic shed its original title, System Optics, and was reknighted Novus Clinic in 2003. The word novus, which translates to “fresh and exciting” in Latin, more accurately encompasses the clinic’s multifaceted approach to ocular and anti-aging treatments. The doctors never forget the primordial soup from which they sprang, though, and still conduct eye exams and keep a venerable inventory of designer frames.