Hermosa Massage's licensed muscle manipulators aim to release the curative potential of massage with each customized session. Owner and handmaster Lauri Norton has specialized in treating pain with medical massage techniques and Chinese meridian therapy since 1984. As such, Hermosa’s massages dig deeper than just simple relaxation in order to address traumatic injury, as well as chronic pain caused by physical exertion, an unbalanced posture, and attacks by ghosts of heavyweight boxers. At the beginning of each appointment, clients can team up with a therapist to design a kneading regimen that will ease tension resulting from recent deadlines, performance reviews, or wisdom teeth layoffs. During each massage, sinew soothers cull strokes from various traditional styles including Swedish, deep tissue, and medical massage. Each 30-, 60-, or 90-minute treatment strives to restore the body's natural ability to heal itself by increasing circulation and opening up subsidiary clinics in outlying appendages.