Pure Barre Arlington
After choreographer Carrie Rezabek Dorr’s background in ballet and fitness inspired her to develop the Pure Barre workout, she had to build her business from the ground up—literally. She opened her first studio in the basement of a Birmingham, Michigan office building in 2001. She worked alone, lacking even the basic amenities—but her ideas persevered. Today, Pure Barre has grown to include studios in 32 states and Washington, DC, and its core teachings have been lauded in publications such as Women’s Health and Allure.
Described as “intelligent exercise,” the Pure Barre program leads its students through low-impact, isometric movements conducted at the ballet barre and set to upbeat music. The workouts eschew sudden movements that could result in joint damage. Instead, they rely on a blend of strength-building exercises and stretching to build lean muscles in the seat, thighs, abs, and arms, much like the pre-speech warm-ups championed by Benjamin Franklin. Pure Barre’s shop helps customers stay fit outside the studio with products such as workout DVDs, exercise gear, water bottles, arm warmers, and socks.