The year was 1972—a time when the running boom was reaching a head in the United States, and Jeff Galloway was living his dream. The young runner held the American record for the 10 mile, participated in the Munich Olympics, and finally convinced his parents he wasn't being chased by invisible wolves.
But he realized that there was something missing from the running scene—a specialty running store. So he opened one himself, Phidippides, and it quickly grew into 35 franchise stores. Even with such success, Galloway is committed to personally helping runners and continues to oversee both locations in his hometown of Atlanta.
Named after the Greek messenger who ran the first marathon, Phidippides running stores help athletes achieve their own goals through great shoes. The staff first assesses a client's level of activity and physical needs, and takes into account important factors such as any previous injuries and performance goals.
Next, customers slip on a pair of diagnostic shoes so the professionals can analyze their natural run or walk and make the appropriate shoe recommendations. Finally, the client selects the shoe based on function, personal comfort, and how well it coordinates with their running partner's eyes.
After they take their shoes home, clients can meet up with Phidippides again during running events.