Local Furniture Outlet
In the eight years since the start of Local Furniture Outlet, the cherished baby business of Mr. Aaron Masterson has grown up fast—from a 2,000-square-foot metal warehouse to four locations and more than 80,000 combined square feet of furniture. But the success didn't go to Aaron’s head. The proud father still traverses showrooms in casual flip-flops, enforcing a no-competition policy so that loyal staff members don’t feel pressured to make a quota. The stripped-down showrooms allow for lower price tags on direct-from-manufacturer brands such as Ashley, Simmons, and Crown Mark. Patrons are invited to peruse dining-room, living-room, and bedroom sets—or “kick the tires,” as Aaron puts it—without the pushy-push of larger retailers, who may use turkey legs to reward team members for sales.
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