Helianthe

Victoria Ruben believes beauty shouldn’t be temporary. After founding her permanent-makeup business 20 years ago in Paris, she decided to further her aesthetic mission by opening a cosmetology and beauty school to share her refined technique with others. Today, Victoria combines her expertise with the latest tattooing equipment to fine-tune faces in her Florida studio. Her precise yet painterly touches of color can simulate all the hallmarks of a professional makeup application, from defining brows to subtly shading lips to drawing distinguished monocles.