Endorsed by Dr. Oz and ESPN, cryotherapy helps athletes hit peak performance levels by providing pain relief, increased energy, and quicker recovery times. It also has numerous health and beauty benefits for nonathletes. At ICE Cryotherapy, customers can choose between two treatments: full body or localized. For the full-body treatment, customers step into the cryosauna—a cushioned booth that resembles a standup tanning bed—where they are blasted with cold air that cools the skin temperature to -1° C for three minutes. Localized treatments use the same technology to target specific areas of pain or swelling. Cryotherapy can help reduce cellulite, improve circulation, and assist in weight management.