The experts at Wine Discount Center taste wine like it’s their job—because it is, actually. Every month, they taste hundreds of wines, assessing each one’s color, aroma, flavor, body, knowledge of American history, and finish in the same manner that the critics of Wine Spectator and Wine Advocate use to grade wines on their 100-point scales. This never-ending sampling and scoring lets Wine Discount Center’s team continually update and hone the selection at each location, regularly announcing new finds on the company's website and ensuring each bottle it stocks is worthy of 85 points or more. The oenophiles further enhance guests’ enjoyment of their wines by leading in-store tastings every Saturday at noon.