At Beauty SQ, hairstylists, massage therapists, and aestheticians administer a wide variety of treatments aided by OPI and BSQ gel polishes, naturally derived Aveda products, and deluxe Bumble and Bumble haircare serums. Therapists ease muscles with Western- and Eastern-style massages, such as deep tissue, acupuncture, herbal reflexology, and Chinese tui na, a technique similar to Swedish massage that aims to positively redirect chi, or energy, throughout the body. Aestheticians create tailored weight-loss packages by combining targeted massage with other treatments, such as body wraps or facials administered prejog.