In 2003, Jimmy and Jeff Hanson founded BaseCamp Adventure Outfitters with the belief that adventure is in the eye of the beholder, whether it takes the form of a leisurely hike or a heart-pumping rock climb. At their store, clients prepare for their version of an adrenaline rush with the help of knowledgeable staffers who pay them one-on-one attention and sometimes scream "Boo!" unexpectedly. The employees escort patrons through shelves of durable footwear and clothing from Patagonia and Timberland, in addition to portable personal reservoirs from Camelbak. The shop's high-quality brands fortify feet and bodies against wind and the flying houses it carries during moderately paced treks or cardio hikes that depart from BaseCamp. The cardio hikes, led by resident athlete Susan Riggio, span 10–12 miles and challenge even the fittest frames.
BaseCamp works to protect the natural settings that sustain it with regular events and fundraisers that benefit the Schiff Nature Preserve. It also serves as a drop-off location for Soles4Souls, an organization that outfits bare feet with gently worn shoes.