A massive selection of frosting, toppings, and gourmet cinnamon rolls await treat-seeking shoppers at Cinnaholic, where everything is 100% vegan and made with soy, beet sugar, and nonhydrogenated oils. The menu features specialty rolls such as fudge brownie chunk, mocha almond, and rocky road. Or, customers can design their own: starting with a freshly baked cinnamon roll, they can adorn it with frosting available in flavors such as lemon, orange, raspberry, or hazelnut. Then, they can pick out toppings such as gingersnaps, jam, apples, or pecans, before sampling their custom creations.