Freshfully

Freshfully partners with Alabama–based farmers and suppliers to sell a variety of local and organic groceries in a shop and [online market. Alongside shelves of free-range eggs, hand-packaged creamed honey fills spoons with sun-hued sweetness that hints at the open air of nearby farms. The selection of fruits and veggies varies with the seasons, and the store’s staff regularly assembles produce boxes sourced from farms eschewing hormones, antibiotics, fertilizers, and upturned rakes left out for slapstick acts. The cultivators include [Moore Farms](http://www.localharvest.org/moore-farms-M8749), where Will and Laurie Moore let a love for heirloom and native strains of plant life thrive.