First Watch

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17550 W Bluemound Rd Brookfield, WI 53045


Named after the early-morning first shift for crew aboard seafaring vessels, First Watch ensures chefs arrive at work with the rising sun, chopping fresh produce, baking muffins, and mixing french toast batter each day. As guests arrive, perky servers greet them with an entire pot of Sunrise Select coffee, as well as the morning paper and free WiFi. Since 1983, First Watch’s carpe-diem philosophy has spread to more than 100 locations across 13 states, pleasing crowds with thin, sweet crepes and fluffy whipped eggs, hash brown skillets, and enormous multigrain pancakes. Recently placed at the top of a Consumer Reports list of best family restaurants, First Watch takes the customer experience seriously. Chefs focus entirely on crafting nourishing sunrise feasts and midday meals, shunning afterthoughts of steaks and burgers for edible masterpieces of omelets, belgian waffles, homemade biscuits, and wholesome lunch salads and sandwiches.

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