Founded in 1969 by Jerry Greenberg, Frame It in Brooklyn has brightened up the walls of local homes in addition to museums, hotels, and public buildings throughout the country. Professional technicians hand-join frames and custom-design mats with a delicate human touch, and computer-driven hardware cuts materials for mass production with the practiced precision of a cold, unfeeling robot. The creative staff helps customers envision each project by narrowing down choices from thousands of mats, mouldings, and fillets and by deciding whether artifacts warrant specialty conservation framing.