S3 Leagues scoops up locals and arranges them into kickball, softball, and bowling teams according to their age and neighborhood, giving them the opportunity to enjoy team sports while meeting new people. In the summer 2010 season alone, more than 4,000 players took to the fields at McCarren Park for competitive kickball and softball competition followed by friendly postgame carousing at a nearby bar. After each game, teams receive two complimentary pitchers of beer to facilitate boisterous discussions about how many ounces are in a liter. This postgame partying perpetuates team solidarity, as does wearing matching team shirts, cashing in on food and drink specials together, and mingling at the end-of-season party.
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