Make It! The Handmade Revolution
Run by designer Jenna Herbut and her brother Chandler, also a designer, the fairs showcase the work of more than 140 Canadian artisans and designers at events Merge magazine has described as "the craft sale for the next generation." The laid-back emporium—that has received tons of positive press—thrums with the energy of desingers such as Eve and Enoch, adhesif clothing, and MMS Brittles as they enthusiastically promote their wares. Music serenades ears wandering between booths, and homemade creations from vendors such as Monkey Butter sate hunger with snacks that are as sweet and savoury as a love poem written in worcestershire sauce.
As an extension of her mission to improve designers' livelihoods, Jenna channels her background in marketing into a parallel venture Make It! University, which helps artisans hone their business models.