NovaLash-certified eyelash artist Lyndsay Armstrong began her career by enhancing the eyes of friends and family in the upstairs loft of her home. As her reputation as a beauty expert grew over the next few years, Armstrong was eventually able to open Southern Charm Lash Co., a private studio where she outfits natural lashes with NovaLash extensions. She individually applies the synthetic strands with a medical-grade adhesive—a two-hour process that requires the meticulousness of an art restorer polishing grains of sand. Armstrong also offers clients a long-lasting mascara alternative via the waterproof LashDip formula.