Despite its endless wealth of information and revolutionary dissemination outlets, the internet has a clear downside: the ability to deceive with ease. Add in humanity's natural greed—and the chance to make a quick buck—every product sold online suddenly deserves a sniff test before purchase. That's where Marketfy comes in. A marketplace for Wall Street aces and at-home traders alike, Marketfy painstakingly filters through a host of financial products, picking and choosing the industry's top tools for sale in its accessible store. Before any item, from a simple newsletter to an exhaustive educational webinar, lands a spot on Marketfy's virtual shelves, it and the maven behind it must first pass a rigorous quality-assurance and background check—Marketfly's safeguard against manipulation, deception, and mannequins posing as trading geniuses. Personal concierges oversee these verified products, standing ready to answer questions and offer advice on the tools that best mesh with each member's trading style and abilities.