More than 20 plasma-screen TVs cast a flickering glow over Theory, an upscale sports lounge owned by a seasoned DJ that intertwines American comfort food with Mexican and southern twists. The eatery's muted spotlights single out undiscovered scalp models and house specialties, such as baby back ribs in signature sauce and pulled-pork sandwiches made from house-smoked meat. Tiny heart icons indicate cardio-friendly eats on the menu, through which gentle breezes riffle on the outdoor patio. Theory also houses a private party room modeled after a home theater that showcases three TVs clinging to exposed brick, low tables, and cushy chairs. Within the dining room, courteous servers skirt a marble-topped bar and don invisibility cloaks to avoid obscuring television screens showing NFL or NCAA games.