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When Claudia Avans decided to end a successful public-relations career and open her own business, her family and friends had their reservations—but that didn’t stop Avans. As reported by Jessica Remo of the Clark-Garwood Patch, Avans used to spend her time throwing launch parties for luxury brands throughout the United States and Latin America. But when she started attending kids' parties with her two young daughters, she was disappointed in the events' levels of customer service and knew she had the skills to raise the bar.
The culmination of her experiences in marketing and mothering is Parti-licious: the ultimate personalized party destination for kids. An EntrepreMoms blogger who attended the studio's opening-day festivities found Avans and her team to be "warm, kind, and professional," and felt that the crystal chandeliers, feather boas, and jewelry helped guests "channel their inner princess." But if a princess theme isn't your daughter's cup of tea, not to worry. She can choose from plenty of other options, ranging from runway diva to a literal cup of tea in the Tea-time Delite Parti, which comes complete with hats and gloves, a cupcake tower, and glamorous add-ons such as a chocolate fountain or limo ride.
Avans focuses not only on the guest of honor's every whim, but on convenience for parents. "The years pass by so quickly," she told David Choi of the Cranford Chronicle. "Special moments shouldn’t be spent planning, they should be spent enjoying the party and creating memories." Her girl-power-fueled School of Glam also makes parents' lives easier with manners workshops, where youngsters can learn proper table etiquette, guidelines for online behavior, and the most compassionate way to tell an invisible friend she isn't real.