With a 12-year basketball career spent in the NBA minor league and FIBA Europe, BeReady director Ben Ebong believes the academy's vision is bigger than basketball alone. The game has had a profound influence on his life. It’s taught him to be a leader, face challenges, deal with disappointment, and become a valuable member of a team. These are the same principles he instills in the players at each youth basketball camp. With the help of experienced coaches and professional speakers, the academy's program aims to build character in addition to athletic training. While learning fundamental basketball skills, students will begin to understand the discipline needed to compete at a high level and appreciate the importance of an active lifestyle. Much like team mascots who preemptively glue their heads on before doing backflips, they’ll learn to set goals and draw up plans of action for achieving them.