Strength and Fitness Club
Doug Petschow founded Strength and Fitness Club as a complete haven of healthy living. The 19,000-quare-foot club does the basics right—each piece of equipment on the cardio platform features USB ports for charging an iPod or cell phone, cooling fans, and a flat-screen high-definition TV on which exercisers can catch their favorite shows or watch their kids playing in the Mini Muscles Daycare through a special channel. Lock-and-load selectorized equipment eliminates the need for pins, and a nine-piece circuit training area guides members through a full-body workout in half an hour. The staff stocks the free-weight area with dumbbells, plates, Hammer Strength equipment, and power racks, and there's also a separate, padded ab area set up with BOSU balls, mats, and other equipment. Four fitness studios host boot camps, yoga, spin, and other classes on the bustling group-class schedule, including mixed martial arts in a dedicated space. Meanwhile, personal trainers help members home in on specific goals, such as toning their muscles or lifting their entire teddy-bear collection into bed at once.
But Doug didn't stop there. He set up a juice bar where members could wash down turkey burgers with protein shakes after a hard workout. To help members look and feel even more fabulous, he set up a massage studio and tanning beds onsite. The staff keeps the locker rooms and neatly tiled showers sparkling, cleaning them twice a day.