The Fitness Store caters to both bodybuilding buffs and amateurs wishing to enhance their earthly edifices at home with a range of premium equipment, including such notable brands as Life Fitness, Octane Fitness, and Precor. As trained physique formers, The Fitness Store's friendly staff members easily hunt and lasso the ideal muscle-molding or heart-strengthening apparatus for each customer's needs. Avoid outdoor biking's headaches of potholes and projectile burritos by staying indoors on an immobile Vision Fitness E1500 ($499), an upright exercise bike that offers a comfort arc seat, contact heart-rate sensors, and easy-to-adjust pedal straps. Elliptical machines ($799+) and treadmills ($799+) offer great ways to calibrate cardiovascular chronometers any time of the day or night. For muscle-sculpting, home gym systems ($1,299+)—which combine benches, pulley systems, and weight stacks in one space-saving package—give exercisers a way to bolster biceps and strengthen solar plexuses without having to traverse crowded gym floors.