A Taste For Life
Club W's team of vino experts reject the stiff, stuffy, and pretentious vibe that some people associate with wine tastings. In doing so, they help make newcomers feel more welcome as they explore different labels and varietals at one of Club W's festivals. They also facilitate wine-based learning via a home-delivery service, which sends out three bottles a month that members choose from a list of 12 carefully selected bottles that changes monthly. Club W's online palate profile helps users narrow down their choices to the vino most suited to their tastebuds.