At age 19, Kendra Rostvedt set out to sell snowboard gear out of a storage closet. She opened her first bona fide retail shop in 1998, operating under the ethos that boardsports should remain accessible to anybody who wants to try them. Today, the walls of Thrifty Stick Boardshop are lined with longboards, snowboards, and skateboard decks. Skaters can peruse seasonal apparel from more than 50 brands—including Gnu, Volcom, and DC—or bring in equipment to the repair shop, where technicians tune up skis with hot wax and fasten wheels to busted hoverboards so they won't be completely useless.
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