Self-billed as a "funky little boutique for bellies, babies, and kiddos," Urban Belly's 6th Street retail space teems with fashion and gifts ideal for professional carpet crawlers and working mommies-to-be. Urban's staff lines the shelves with baby gifts such as nursing covers, diaper bags, and towel sets. For moms, the staff curates apparel that includes a lower-priced value-line of clothing. They also adorn hangers with an array of designer brands such as Oilian, Lilac Maternity, and Citizens of Humanity—which devotes a portion of its profits to various charities ranging from youth programs to stuffed-animal witness-protection programs.
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