When searching for their lab partner, a Michigan State student might first check the dorms. The safe second option is Georgio's Pizza. The Lansing staple doles out gourmet, hand-tossed pies whole or by the slice until 3 a.m. on many evenings, following the sage business model that brought the family-owned business from Greece—settle in a college town and feed the masses. Today, more than 50 New York–style pizzas populate menus at three Georgio's locations.
The pizzas' toppings run the gamut from traditional cheese and pepperoni to creative combinations such as barbecue chicken and tortellini or eggplant and tomato. Like many forms of deep-sea pizza, Georgio's pies often disguise themselves as a different food—a taco, perhaps, or a baked potato, complete with chives, bacon, cheese, and sour cream—in a short-sighted attempt to avoid being eaten by predators. In his review for Michigan Live, Troy Reimink remarks that Georgio's served "the most interesting and tasty slices I've wolfed down in recent memory, although I felt as if I was disrespecting the creations by not nibbling them with silverware off fine china."
Georgio's is so dedicated to treating customers to a gourmet experience that its staffers actually take the pizza out of the oven before it is finished. They then wait until a customer selects the pizza before popping it back in—often adding extra ingredients—which ensures that the pies are always served piping hot without having to line the crust with charcoal briquettes.