Essa Salon and Spa
Many people dream of winning an award at the Emmys, but Veronica Brayman has actually done it. Four times, in fact, for her outstanding achievements while working on As The World Turns. In addition to styling soap stars, Veronica also primped daytime talk-show hosts throughout her 17-year career. Today, she puts that authoritative expertise into running ESSA Salon & Spa, where she and her staff of stylists work with hair products including Redken, Cutler, and Kérastase to turn standard salon services, such as haircuts and color work, into opportunities for red-carpet treatment.
Veronica isn’t the only one with plenty of styling experience; many of the other staff members have been plying their trades for more than a decade, too. From senior colorist Rich Delloff’s quarter-century body of work built in New York City, Long Island, and even Las Vegas to designer Arsen Aronov’s background in New York City salons such as John Frieda, the team’s collective résumé is strong. It even includes a massage therapist, Maria Luciana, who has almost 20 years of experience. Drawing on the salon's arsenal of products, including Veronica's ESSA line of hair and makeup products and Yon-Ka Paris skincare concoctions, the stylists design detailed and flattering bridal packages, which make bridesmaids sparkle like champagne, groomsmen shine like new coins, and fire eaters look hot enough to melt Pluto.