Custom Face

Cheryl Picha used to exclusively specialize in bridal makeup. As she added that wedding-day glow, dabbed away tears of joy, and blended foundations to match her subjects' individual coloring, she began to receive requests—the brides wanted these long-lasting, custom-blended formulas in their own makeup kits. This discovery led Cheryl to establish Custom Face, a group of independent makeup artists who specialize in applying individualized cosmetics to every unique face that walks through their door. Powered by the sultry hues of the Motives by Loren Ridinger line, the artists concoct foundations, bronzers, blushes, and eye shadows to complement their clients' skin tones. Visitors can either bring these formulas home or have their specialist craft a personalized look stunning enough to brighten any wedding, cultural celebration, or live-action production of The Smurfs they desire.