Housed within an art gallery and wine shop, the Urraro Gallery outfits artwork and keepsakes with close-fitting protective frames. Staff lead patrons through a smorgasbord of wood and metal frames to find the border best suited to protect a portrait from harsh sunlight or the oily fingerprints of a child robot. A plethora of mats in various colors, textures, and shapes can accent prints, and shadow boxes house treasures such as a collection of medals, a lock of football-mascot fur, or a hobo's shadow. The average cost for a custom frame ranges $50–$150, and frame sizes range from quaint 4"x6" memory-keepers to 40"x60" frames large enough to hold a life-size print of a miniature pony. After framers finish their work on-site, clients can pick up the finished piece in the store or have it shipped home.