West End Pizza Co.
Owned by two sisters and their husbands, West End Pizza Company kneads made-from-scratch dough and simmers secret sauces daily to craft an ever-fresh menu of homemade brick-oven pizzas and pastas. Signature pies include the barbecue chicken, which lassos the flavor of summer cookouts with barbecue sauce, red onion, and fresh cilantro ($20 for a large), and the West End, which sprinkles purple onions, black olives, and mushrooms upon a perfectly harmonized barbershop quartet of meats ($24 for a large). Patrons who prefer to build their own pizza ($15 for a large) slather sauces and toppings ($1.50 each) onto a light, hand-tossed Monopoly board, developing such properties as roma tomato railroads, alfredo avenues, jalapeño houses, and ritzy artichoke-heart hotels. Escorted by salad and garlic-knot groupies, the chicken or eggplant parmesan ($14), stuffed cheese ravioli ($13–$15), and lasagna ($14–$16) comprise the pasta VIP section—which, like the U.S. Chess Championship, garners the attention of ruthless paparazzi.