After a day at most salons, you might look better for a few weeks; after an hour at Permanent Beauty, you might look better for several years. That's because the center specializes in permanent-makeup applications, during which skin artists apply long-lasting, mineral-based pigment to eyes, lips, and brows. The pigments are designed to fade gradually over time so clients can change makeup styles and shades as they age, change their hair color, or disintegrate into their component Transformers. Ever conscious of sanitation, the technicians use brand-new materials and equipment on each client. The end result is that clients achieve the dramatic glances, full lips, and expressive brows they?ve always desired but couldn?t obtain without betraying Mr. Potato Head?s trust.