Horse racing has been apart of the Rust family for centuries. The family celebrates their lineage at White Horse Auto Wash with an equestrian theme that is present throughout their whole establishment, from the White Horse name—an homage to the legend of the Shenandoah River fishing rock—to the horse-racing terms used to describe each car-wash package. But despite the richness of the Rust family history, it is their modern approach to cleaning cars that garners the most attention.

Below concrete floors, thousands of gallons of recycled water churns through White Horse's reclamation system, sending it to the surface through low-flow nozzles to cleanse vehicles. To complement this eco-friendly system, White Horse's team give each car, truck, and SUV a glossy shine using biodegradable products, from a triple-foam polish to Rain-X and a carnauba-based wax applied with an orbital buffer.