Though it may be just you and your board gliding through a riptide or across hot pavement, a trip to FreeRide Surf & Skate Shop involves actual human interaction. Here, surfers and skaters take a break from board-based exploits to outfit themselves in shorts and bikinis accessorized by Ray-Ban or Oakley sunglasses and sandals from Reef and Vans. Surfboards, longboards, and skateboards—ready to conquer bustling streets, open shorelines, or particularly deep bathtubs—fill the store. If customers can’t find exactly what they are looking for, staffers will special order most items, working hard to match the price and cover shipping on most items.
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