Gleaning attention from media outlets such as Sports Illustrated, ESPN Radio, and the Washington Post, not to mention endorsements from major-league players such as Mariano Rivera, Manny Ramirez, and Mike Bordick, Frozen Ropes has gained a nationwide reputation thanks largely to its unique training model. Coaches from all baseball and softball backgrounds integrate instructional elements ranging from basic strength conditioning to biomechanics and sports psychology, helping students build their skills the same way dentists do—through a scientific approach to relentless drilling. Since 1989, the program has been used to help novices and professional-level players produce more of the company's namesake, the “frozen rope”—slang for a hard-hit line drive or a strong throw. At each of the company's nationwide facilities, instructors must complete Frozen Ropes' comprehensive curriculum—including hours of classroom instruction, shadowing, and mock lessons—before they can even begin teaching students the proper way to eat sunflower seeds.
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