The pages of a dictionary assign the word spa one meaning: "a mineral spring." But Megan DiMartino believes it has another. “To me, the word _spa_—the meaning is Special Pampering Attitude, SPA,” she said. As owner of Novita Spa on the Square, Megan encourages her expert staff—which includes four aestheticians, four massage therapists, four nail technicians, and one acupuncturist—to embody this attitude. Services from simple facials to advanced clinical-spa treatments incorporate products from the spa's signature Novita Spa Clinicals line, which Megan concocted herself, and a steam room refreshes bodies after any service. A luxury spa membership program entices spa enthusiasts with further incentives, such as discounted upgrades and their own secret handshake with Megan. After treatments, clients can stop in to browse Novita Spa Clinicals products in the boutique, where a mural of a cobblestone courtyard, ornate chandeliers, and scrolled wrought-iron accents add elegance to romantic retreats.