Jeff Lederman took a hobbyist's interest in personalized crafts more than 30 years ago, and today that hobby has blossomed into a gift mecca tinged with a distinctively masculine edge. RhinoGifts.com and its sister storefront Recognition Inc. fill orders big and small for all kinds of inscribed paraphernalia, from apparel and watches to cedar humidors for stogies, and incorporates customers’ own artwork, logos, and personalized messages to complete each gift. The outfit also emblazons trinkets for companies with no minimum order sizes, meaning big corporations and mom-and-pop shops alike can treat their employees to a commemorative pen on Dr. Spock’s half birthday.
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