Having resolved at a young age to pursue his passion for green building, Jeff Kaplan created the Urban Land Institute's Young Leaders Program when he was just 21 years old. In late 2007, Jeff started The Green Painter by New Living, a green building and home store whose high environmental standards earned the shop a B Corporation certification. Today, New Living sells exclusively eco-friendly products from ethical businesses. Kaplan's efforts at revitalizing Houston's small businesses and affinity for wearing capes earned him the title of Green Hero from the U.S. Green Building Council.
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