Iowa Book outfits University of Iowa students and sports fans with UI-centric gear and books. Within the shop’s stacks, textbooks can be purchased, rented, or sold, and a host of newly released and signed books fuel extracurricular reading or book-fort-building sessions. Hawkeye supporters of all ages can announce their athletic allegiance by donning black-and-yellow apparel from brands such as Nike, Russell, and Under Armour, or doling out team-branded gifts such as jewelry, tailgating accessories, and holiday decorations.