2nd Street Beauty Boutique

On the sun-dappled streets of Long Beach, the broad glass windows of 2nd Street Beauty Boutique’s flagship store sparkle just as brightly as the rows of cosmetics that rest behind them. Inside each 2nd Street Beauty outpost, sleek white beauty stations hoist Stila blushes and rows of Smashbox lipsticks that stand in perfectly straight lines like soldiers at attention or British people queuing for the bus. With an elixir, serum, or solution for every hair, skin, and nail concern imaginable, the staff at 2nd Street Beauty guides guests through dozens of high-end products, and even performs facials and hair services in the adjacent salon.