Too much money. Too much time. Too much unused food wasted and thrown away. Chef Anna Conrad knows why many people forgo home-cooked meals, and, for that reason, she created Ideal Mealz to make it easier. She transforms her own gourmet dishes into easy-to-follow recipes that fill a 30-day rotating menu. Her customers choose the recipes they’d like to try, and, instantaneously, they receive a printable PDF with instructions as well as a weekly shopping list scaled to the number of people in the family or the number of seagulls that show up for dinner as soon as they smell bread. Most of her meals—which often include low-fat, low-carb, vegetarian, diabetic-friendly, and gluten-free options—cook in 15 minutes or less. And to save more precious minutes, Chef Conrad's multitude of recipes let home cooks prepare a month's worth of meals in a single afternoon—they need only preassemble ingredients and freeze what's left over.