Oliver's is named for its chief executive officer, Oliver Cooley, a french bulldog. To counterbalance his spotty managerial resume, Oliver is aided by his human counterpart Brian Cooley, a pet-lover and Iraq War veteran who brings a human's higher cognitive functions to the facility.
With their combined knowledge of what pets want, Brian and Oliver's canine staff board dogs while their owners are away and oversee a spacious daycare and spa. Combined with their outdoor play area, their indoor play area—with quality K9 synthetic grass—gives visiting pups amble space to roam. Additionally, natural bath products from earthbath spruce up canines' coats much better than simply herding dogs through a car wash.