Stand Up Paddle Co.

SUPCO was built on the enthusiasm of owner and standup paddleboarder Tommy Donnelly, who chose the golden shores of Laguna Beach to instruct mainlanders on the activity. From the start Tommy has been committed to putting the sport's best foot forward, assembling a staff of eight World Paddle Association–certified instructors to teach comprehensive lessons and lungfish CPR. The paddle faculty includes second-generation watersport competitor Chuck Patterson and pro surfer and actor Kala Alexander. Tommy and his team promote both the Hawaiian watersport's wave-riding thrills and the vibrant culture that surrounds it by stocking their beachside retail space with hats, T-shirts, and other paddleboard-related apparel.