With its showroom's contemporary setup and staff's personalized attention, Romanelli Optix diverges from the average optical center. Backed by more than 25 years of combined experience, Roman Beznovsky and Felix Milman opened the first Romanelli Optix in 2004. Today, the duo populates three Kansas City–area locations with frames in more than 60 brands such as Maui Jim, Tiffany & Co., and Fendi. At each location, customers are guided carefully through the options based on a variety of factors, including their prescriptions and facial features. Onsite adjustments make the process even easier, including meticulous custom-cut assembly performed in nearby boutiques.