Like a box of strictly red-balloon-shaped Lucky Charms marshmallows, Gennaio sifts through all the seasonal selections, carefully curating key pieces. Here, shoppers can rack through looks from highly covetable labels (William Rast, Big Star) along with smaller, up-and-coming collections. Peruse designer denim by brands including Miss Me ($88 and up), MEK Denim ($101 and up), and Silver ($75 and up). Tops, tanks, and halters start at $29, and dresses at $35. Gennaio Boutique also carries affordable accessories, starting at $10 for bracelets and ear adornments.