At Complete Nutrition, shoppers can tap into the expertise of personal trainers, former strength coaches, and immortal gym teachers who've taught volleyball for centuries. Upon request, these experts usher shoppers through the store, assembling vitamins and supplements that support personalized health or exercise regimens. Alternatively, shoppers can assemble their own nutrients online by following a color-coded system with weight-loss (purple), sports-nutrition (red), and general-health (green) products. The company stocks more than 200 products that fit these categories, providing shoppers with an exclusive source for dietary and health supplements that cannot be found anywhere else. Sports nutrients abide by both high school and NCAA standards, helping athletes to bulk up without having to tear the rule books in half.