Jodene Gomez founded Evolution Salon with a single goal in mind: to treat individuals to hair and skin services tailored to their needs. As she has learned from her diverse base of clientele—"I have customers that are tattooed guys and customers that are 70-year-old ladies," she recently explained to the Valley Journal—those needs are not always the same. To achieve the look that each client has in mind, Gomez’s stylists augment their own skills with several lines of professional salon products. Among their favorite product lines are the plant-based White Sands and the Zerran hair-smoothing system, the latter of which straightens locks without the use of formaldehyde or a repurposed electrical outlet. Before or after their treatments, clients can browse the salon’s inventory of Youngblood Mineral Cosmetics and MidiQueen handbags.