Sort This Out Cellars
Sort This Out Cellars combines the wine selection of a boutique specialty store with the aesthetic of a Vegas diner in the 1950s. Chrome and red stools line up at the bar, and sleek vinyl loveseats are juxtaposed against wine barrels in the lounge. The winery’s aesthetic was inspired by a 1961 Rat Pack photo that recalled times of unapologetic fast living, glamour, and gambling. Because the founders wanted to avoid the sleepy, pastoral vibe of most wineries and all roadside hay-petting zoos, they embraced the rockabilly aesthetic to ensure that their digs were as exciting as their customers and wines.
Those small-batch wines are created from grapes purchased from Californian vineyards and crushed by Sort This Out’s proprietor. “This means,” a writer for Wine Country This Week noted, “he can search the state for the best grapes to crush, or in some cases the best juice from another winery to purchase, and then finish it into his own wine.” The aesthetics surrounding the wine are also important. Mid-century gentlemen’s playing cards inspired a line of bottles with pin-ups on the label matched to flavors within. Other elixirs borrow their names from poker and Vegas table games, hinting at inventive combinations of pinot grigio, viognier, and sauvignon blanc grapes. Some evenings, toasting glasses punctuate the sounds of live music. True to form, the guest bands play oldies and rockabilly tunes.