Fitness industry veteran Dulcinea Lee Hellings's goal is to bring a high-quality, effective exercise regimen to people who don't love big gyms or can't afford personal trainers. In 2004, she realized that mornings could be used for more than hitting the snooze button over and over for two hours, and founded Boot Camp "Morning Crunch!" to help fledgling exercisers whip into shape.
She designs her all-levels programs to be scream-free morning motivators⎯the first stop in her patrons' journey of daily accomplishments. The fast-paced, ever-changing circuit of strength and cardio exercises keeps bodies guessing and minds from becoming bored. Each of the boot camp's 12 outdoor locations has a different dedicated trainer who gets to know each student personally, remembering their names and memorizing any interesting freckle patterns. They complement their morning routines with a smattering of evening options for those who prefer to work out after the day's activities.