The Fit Factory
After a lifetime of bodybuilding, owner Austen Di Pirro decided the time had come to share with others his hard-earned knowledge about exercise, diet, and supplements, and thus he opened The Fit Factory. With a stock of products, equipment, and routines built on his knowledge, Austen began to court customers by offering tailored recommendations based on his personal experience to help them achieve the tone and shape of body they desired. He eventually met his wife, Kimberly, when she stopped in for some vitamins, and together they have started a family and expanded the services of The Fit Factory.
Through personal training, the couple helps clients establish long-term goals and break them into bite-sized short-term goals. Austen and Kimberly then promote progress toward these objectives by proffering advice such as which type of training to engage in on a certain day or how long to put one's boss in a headlock before giving up on a raise. Dietary recommendations and supplements purchased from the onsite store aid in reinforcing lifestyle changes outside of the gym. Other instructors offer fitness classes such as cardio kickboxing or group intensity training, which combines the benefits of weight training, Zumba, plyometrics, and TRX resistance training.